Connecting the two worlds, real and virtual, the brand is the first to enter Avakin Life with a retro fridge
Brastemp, synonymous with performance and design in household appliances, debuts at Metaverso, a reality much debated and explored by different audiences. And in this universe, Brastemp Retro launches its iconic refrigerator. The brand is the first appliance brand to enter the Avakin Lifethe game which is a huge 3D virtual world, which simulates real life and provides great interaction with the decoration.
By making this design icon available to nearly 8 million avatars, the product will be available, for a limited time, in the decoration items section, in 7 color options, including the exclusive Pride version, released on last year, as a symbol of love and support. . in the LGBTQIAP + community.
Since last year, Brastemp Retrô’s campaigns have been covering guidelines in the area of diversity and inclusion, with actions designed to make a positive impact on the community. Last year, the Retrô Pride launch campaign featured singer Pabllo Vittar to amplify love messages inspired by real-life stories with the “Retrô Love Radio” action, in which the proceeds from the sale of the backsplash were destined for Neon House. reception for LGBTQIAP + people in a situation of social vulnerability. This year, with the aim of becoming an ally of the community and sharing love, the campaign supports a different house, CASA NEM, also a reception center. With the purchase of Retrô in the game, the consumer reinforces the purpose and the donation to Casa Nem.
“If Metaverso is the integration between the virtual world and the real world, the Brastemp Retrô campaign could not be different. With the introduction of Metaverso, Brastemp reinforces the conversation with its consumers wherever they are. This campaign begins in Avakin Life, but such an important topic as this could not be just virtual. The donation to CASA NEM was the way we found to reinforce that all forms of love and identification must be respected, ”says Allyne Magnoli, Whirlpool’s Director of Marketing.
To represent Brastemp Retro in the game universe, the campaign created by BFerraz created an aesthetic through pixels that come together to form mosaics that carry the colors of the LGBTQIAP + flag. “For our visual identity we have created an algorithm that generates variable mosaics, reinforcing the idea of diversity and uniqueness within the community, like us, no mosaic will be the same,” says Phellipe Wanderley, BFerraz’s senior art director.
Brastemp brings prominent influencers to the LGBTQIAP + community as part of the campaign, such as Mandy Candy, Sher Macedo, Raony Phillips, Bryanna Nasck, malena i Kalera. Mandy Candy, one of the biggest voices in the Brazilian trans community, will play the role of the brand’s main spokesperson, starting today (13) at 9 pm, with the “Open do Amor”, a party virtual event that will take place. in his apartment inside Avakin Lifebroadcast on your channel Twitch. The whole group of influencers will be present at the open day through their avatars and will be part of the campaign throughout the month of June.
In addition, the campaign will also feature a special schedule of posts for Brastemp’s Instagram throughout the month of June.
To participate in this event, simply download Avakin Life for free in the App Store or Play Store and create your account.
If you enjoyed this post, be sure to register your participation with tips, suggestions, reviews, and / or questions. Take the opportunity to subscribe to the blog and Youtube channel and join our Facebook group to follow our posts and stay up to date with news, contests and promotions from the gaming world!
Eduardo “Sgt Rock 1967” Rocha is the creator of We Nerds! Computer technician and hardcore and veteran player.