How Google Used a Drake Song to Mock Apple |  Telephony

How Google Used a Drake Song to Mock Apple | Telephony

Google used the song The texts turn green, released by rapper Drake last Friday (17), to provoke Apple by the absence of RCS technology on the iPhone. The protocol is considered the “SMS of the future”. The official Android profile posted a tweet on Saturday (18) arguing that an unofficial video was needed to “explain” the song and also try to convince Apple to join the RCS on its phones.

The joke was possible because Drake’s lyrics refer to what happens when a message is sent, via iMessage (the official messenger on the iPhone), to another person who has blocked it or can’t find it to the iOS messenger. The bubble around the message is no longer blue, but green.

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Message screen on iPhone – Photo: Katarina Bandeira

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Among the users who are not blocked but use different operating systems, the bubble appears like this because the exchange of messages is done through regular SMS. This way, the option uses phone plan credits to send, and it doesn’t have additional iMessage features, such as the ability to send videos.

It was precisely this gap that Google took advantage of to “pinch” the owner of the iPhone. “If only a team of super-talented Apple engineers could fix it. Because that’s a problem that only Apple can fix. In fact, they just have to adhere to RCS,” they say in the video.

But anyway, what is RCS?

RCS is the acronym for Rich Communication Services, something like Rich Communication Services. The message exchange protocol is considered the evolution of SMS. It first appeared in 2007 and is now used in Google Messages, an application equivalent to iMessage in the Android universe.

The features are very similar to those of the official iPhone messenger, such as sending media such as videos, GIFs, and emojis; end-to-end encryption; and the consumption of internet to send messages, unlike SMS, which has a specific rate.

The feature was the subject of controversy earlier this month due to over-advertising. Google had to turn off RCS advertising in India after receiving complaints from various users.

RCS is not yet used by mobile operators in Brazil, which means it has little impact here. There are currently no adoption plans for the Claro, TIM and Vivo networks.

What would change to Drake’s music if the iPhone used RCS?

The big point of the joke made by Google on Twitter is that if the iPhone uses RCS as a messaging protocol in iMessage, Android and iOS users could chat through the app with all the features.

However, this is not the first time Google has asked Apple to adopt RCS: in January 2022, Android software engineer Hiroshi Lockheimer took to Twitter to criticize the lack of support for ‘Apple on the RCS. “By not adhering to RCS, Apple slows down the industry and slows down the user experience not only for Android users, but also for its own customers,” the engineer wrote.

with information from The Virgin i Android Police

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