According to a recent report by the Bloomberg Intelligence, the metavers is a $ 800 billion market. While some are still debating what metavers really is, the volume of capital invested and the curiosity around it has caught everyone’s attention.
As in reality, in this new virtual world, artificial intelligence (AI) will also play a central role, especially in facilitating the way we communicate. However, and on the bright side of allowing us to be more connected than ever, an AI devoid of any norm, standard, or code of ethics can have important implications. Thus, the question that arises, and that recently arose in the words of Google CEO Eric Schmidt, “Who sets the rules?”.
We know that AI algorithms are created by people and can follow the thinking and bias of their creator. The problem is that this data can lead to situations of serious discrimination, such as gender bias. Using the familiar Apple Card case, how can we accept that artificial intelligence sets a higher credit limit for men than for women, or that certain ethnic groups are more prone to injustice? These are the questions we need to think about in order to create a more prosperous and equitable metavers.
The truth is that a lot of AI is developed without ethical supervision, which has to change with the advent of metavers. Thus, the solution is to create ethical standards for the development of responsible AI, which are cross-cutting across all organizations.
I believe that translation and communication between different languages is intertwined with the responsibility to avoid prejudice in the metaverse. Imagine that Miguel’s avatar wants to talk to Maria’s avatar, but they don’t speak the same language. How will AI translate your messages? directly? Or will it take into account the person’s intention instead of translating the words literally, so that the person receiving the message can understand it? In the metaverse, many users are likely to communicate in their own languages, through possible machine translators. However, if we maintain the impunity to which AI is currently subjected, what we will see are perpetuated prejudices in this new virtual world.
As an avid language learner and founder of a company that uses artificial intelligence, with human editing, to connect people on a global scale, I look forward to everyone becoming a polyglot with enthusiasm. However, what I consider to be the biggest challenge, and what catches my attention even more, is the process that will be behind the AI mechanisms that will make this happen.
In the metavers, it will matter how “human” we are. Businesses can use language technologies to quickly translate interactions into different languages, which can help build online community, trust, and inclusion. However, if we are not careful with the words we choose, technology can also create prejudice or allow less correct behavior.
If you’re wondering how this could happen now, I’ll give you an example: Have you ever heard a 3-year-old talk to Alexa? When people know that they are interacting with technology and not with real humans, they do not feel the need to be polite. That’s why customers are often rude to customers. chatbots, with Alexa or automated phone lines. If we can make Metavers the new ideal world, we will have artificial intelligence developed to the point that it captures the nuances and empathy needed to accurately represent a human being.
For brands that are already spending real money on virtual fashion, they need to find ways to create authentic or even better online experiences that go beyond face-to-face interaction. This is a high bar to overcome and intelligent language communication will be part of this journey.
In conclusion, if we know that AI is an essential tool for “speaking the same language” to consumers, and no brand wants to go down in history for discriminating against a group of people, then technology must improve. predict patterns and increasingly regulated.