The reality of metavers – Digital convergence

The reality of metavers – Digital convergence

By Hermano Pinto *

20/06/2022 … Digital Convergence

There has been a lot of talk about the expansion of human-to-human interactions, information, and all sorts of “stuff” in cyberspace, a new dimension called Metavers. However, understanding the potential of this new tool is still timid, similarly when the possibility of online shopping was created 25 years ago, and few are betting on its success and wide application. The metavers is still in its “infancy” and will gain more and more consistency and maturity and its technological resources will be explored around the world on various fronts in business.

Australian researchers show in a recent study that virtual reality (VR) glasses demonstrate the ability to collect about 2 million pieces of information related to body movements (eye movements, heartbeats and many more) in a range of only 20 minutes. These devices are one of the main means of accessing metaverse models.

The applications of metaversion bring together a number of innovations in the technological universe that have recently been launched within this concept. I’m talking about virtual reality, mixed reality and the use of game symbols that are being developed progressively. Now, what this model lacks, in both B2B and B2C, is monetization. How is this effectively monetized? One of the first models used NFT (Non-Fungible Token or Non-Fungible Token), but this is a model that has its limits within the scope of the market.

I see a lot of chances of success in the business-oriented (B2B) metaverse, due to the advisory sales and brand management options that are presented, leading to an indirect monetization model (CAPEX x OPEX). In the case of B2C (end consumer), there is the opportunity to develop very niche and very specific campaigns.

From here, either by NFT or by any other type of currency, cryptocurrency, it is possible to effectively arrive at another type of monetization possibility of the model. At that time, something very expensive, and this is the big question that remains: How to reduce costs in the long run? Intensive and large-scale use of artificial intelligence can be the answers.

In terms of infrastructure, we are still far from the need. Whether offering capacity or ubiquitous penetration of networks. This was a big topic during the Mobile World Congress in Barcelona, ​​and will also be discussed during this year’s Futurecom. Certainly, a much denser and more powerful network structure will be needed, which can offer a great ability to manage elements and interactions with low latency and speed compatible with the perceptions to be generated.

This scenario includes 5G, cutting-edge computing, optical connections, and several new technologies that enable the production of virtual interactivity effects for a large volume of people working within the same platform. In 2021, in the pilot we did at Metaverso Futurecom, we saw that this is a more critical specific demand, when interactivity and the perception of immersion in a parallel world are greatly expanded.

The metaverse is basically one, which includes standardized scenarios, although interactive with some programmed areas, and whose parallel processing is also another limiting factor. The Multi-Cloud Edge Computing (MEC) architecture plays a key role in the production of credible and immersive metaverses. This fact also goes through the monetization point, given the high cost of production and supply of the solution. Thus, in addition to the high cost of infrastructure, we can not underestimate the cost of the programming itself, which has monetization models, already practiced for years by the games, either with virtual or real gadgets.

To get into the world of metavers, there are some steps and precautions to take. The first is to plan: I need to plan effectively what I want to do. Not to mention the need to understand the market you will be talking about. It is important to segment people and what monetization would look like for each profile. And investments can be bigger or smaller.

Planning is definitely the first step. The second is to evaluate the available structure, either in terms of regionalization and localization or the planned actions in metaversion. need to check the availability of infrastructure, whether in terms of dedicated / shared resources, access points and network stability. It is also necessary to observe the type of response to offer to its customers, and the question of the desired degree of interactivity arises again. This interactivity is crucial in identifying how important it is to use metaverse tools to be embedded in the platform.

Another important point to consider carefully is execution. It is crucial to characterize the necessary and available infrastructure, to plan what will affect the metavers in terms of increased demand and usage, as this can block the platform and harm the user experience. As with everything in computing and telecommunications, although networks are becoming more flexible, it is necessary to have well-defined parameters to provide good quality of service (QoS) and user experience (QoE).

I strongly believe in the potential of metavers because of the possibilities of immersion for the user. By making a comparison with broadcast TV, when you are only an external observer of the action, in the metavers you become part of this action, modifying it within the possible options and interacting with peer-to-peer or peer-to -multipeer.

But all this dynamic that requires metavers must be widely debated in various aspects, both in terms of supply and real market demands, so that we can move forward and evolve in this modality, which provides specific impacts and cash. to emerging technologies such as Nanotechnology, the Internet of Things (IoT), Blockchain, 5G and 6G, Big Data and many more. It is worth remembering that 6G will enable the so-called touch internet, which opens up an immense range of new experience services for consumers and corporate customers.

Hermano Pinto, director of Informa Markets’ Technology and Infrastructure Portfolio, head of Futurecom. The 2022 edition will be held in person, from October 18 to 20, at So Paulo Expo.

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